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09-Oct-2017 16:01

, Levi's faced serious admonishment from "national non-profit rail safety group Operation Lifesaver," who wrote a letter to the blue jeans maker urging it to pull the ad because it allegedly "trivializes the dangerous, illegal and all-too-often tragic activity of playing on railroad tracks." Levi's pulled the ad, but under protest, saying through a representative, "It's not worth the debate," adding, "We don't agree with them.

The spot depicts a fantasy and was never meant to be taken literally." Granted, playing on railroad tracks is a stupid, dangerous thing to do, but a flying horseback lady?

Matchmaker and online dating expert Carmelia Ray points out that “as a user, you want to have the most selection and options.

After all, nobody's mother has ever scolded them by saying, "I bet if everyone was jumping over trains on horseback, you'd probably do it, too!

Since our tester was a straight woman, her experience with online dating is weighted more toward receiving messages than sending messages.

(According to a study from Ok Cupid, the majority of women don’t send the first message in online dating conversations — but they get great results when they do.) To keep our judgments as objective as possible, we used a rubric to categorize each message: Unfortunately — but perhaps not all that surprisingly — the majority of the messages we received on traditional dating sites were mediocre or downright bad. To send someone a message, both users have to indicate they’re interested by “swiping right” on their profile.

But almost all of them were suspiciously short, spammy, or just plain rude.

Zoosk took it one step further — you’ll pay a monthly subscription for low-quality matches.We tested any with at least a million active users in the US.